The brand logo features a whimsical display font (Wishful), chosen to evoke the enchanting essence of Roman mythology that inspired the brand's name. This playful yet elegant typeface captures the spirit of Salus, the goddess of well-being and prosperity, infusing the logo with a sense of timeless charm and mythical allure.
A little about Salus
In Roman mythology, the goddess Salus was said to have walked through gardens filled with prosperity and safety. Salus was the daughter of Aesculapius, the powerful god of medicine and healing. She had a special job: to take care of her father's magical snakes. With a basket of sparkling fruit in one hand and a silver spoon of shimmering nectar in the other, she fed the snakes, whose green scales shone in the sunlight. These snakes were special, they had venom with mysterious healing powers and miraculous ability to shed their skin, this symbolized rebirth and renewal. She helped her father heal people and spread wellness everywhere she went. As she danced through her days, she sprinkled a little bit of magic, ensuring that prosperity and well-being flourished wherever she went.
These colors work harmoniously to create a cohesive brand identity that is both calming and vibrant, reflecting the balanced energy Salus Energy Drinks aim to provide. The Italian names—Lago (lake), Calore (warmth), Sole (sun), and Corallo (coral)—enhance the connection to Roman mythology, deepening the brand's cultural and historical resonance. Together, these colors evoke a sense of natural wellness, vitality, and mythological charm, perfectly aligning with the brand's mission and personality.
The packaging features the goddess Salus with natural elements like lemons, pomegranates, and berries, creating an enchanting and whimsical look that emphasizes wellness and natural health benefits. Using fresh fruits in the design communicates the product's natural ingredients and health benefits, appealing to consumers seeking purity and vitality.
Appeal to Diverse Demographics:
•Active Professionals: Attracts athletes and active individuals needing high energy and health support.
•Health-Conscious Students: Resonates with young professionals and students desiring natural, effective energy solutions.
•Balanced-Lifestyle Seekers: Appeals to those prioritizing fitness and well-being in their daily routines.
The design highlights the brand’s commitment to health, vitality, and natural energy, making it stand out and attract consumers who value aesthetics and health benefits.
The goal of this ad is not only to showcase our product and its three vibrant flavors but also to embody our brand's essence. Inspired by Roman mythology, Salus Energy Drinks harness the power of natural ingredients for optimal health benefits. The background, with its lush vines and Roman-style columns, was intentionally chosen to evoke the serene beauty of ancient Roman gardens. This setting perfectly reflects our commitment to natural wellness and timeless vitality, inviting you to "Harness The Power of Well-Being" with every sip.
During the making of this ad I planned for there to be a wide version for physical advertisements as well as a cropped square version for instagram. Both versions ended up being very effective, the full version you get to take in the whole beautiful landscape and with the cropped version you still get some of that beauty however some of the greenery trails out of view leaving it up to your imagination to complete the full landscape.