The logo prominently features a griffin, a nod to its name and a symbol that captures the fiction and adventure of comic books we aspire to be associated with. Designed in brown, the griffin reflects the traditional color often used to depict this mythical creature. To ensure the griffin remains clean and simple for scalability while still being easily recognizable, we aimed for a straightforward design. Complementing this, the font choice, Margot, enhances the mystical theme we are striving for. Additionally, the red used in the logo pairs effectively with the brown griffin, providing a vibrant contrast that echoes the bold, eye-catching colors commonly found in comics.
Our chosen colours collectively evoke a sense of mystic mystery that aligns well with the fantastical theme we are striving for as a comic store. It really helps sell our unique mystical theme and enhances our immersive experience while being visually appealing at the same time.
Bloodstone:
Red is a color associated with energy, passion, and exciting qualities that are at the heart of the comic book experience.
Ancient Chesnut
Our brown represents our ties to the mythical creature that is a griffin. Brown also evokes a sense of nostalgia and warmth akin to the feeling of browsing through cherished comic book collections.
Serene Sky
Our light blue embodies the vastness of the sky, mirrors the endless possibilities and fantastical adventures found within the pages of our comics. It also conveys a sense of calmness which helps us create a welcoming environment for all who visit.
Frosted Dream
Our even lighter blue helps some of our other colours or graphics stand out. It also conveys a sense of fogginess which can be associated with our mysterious mystical theme.
This ad campaign was created to show case a special contest that Griffin Comics will be holding. Any local customer can submit their collection of comic books for a chance to win awesome prizes. The winner will be decided by public voting on our instagram. The goal with this is to create more interaction with the local community.
The purpose of this landing page is to provide information for our contest that we are showcasing in our ad campaign. Potential contestants can read about information regarding the contest details, prizes and rules as well as submit photos of their collection in the dropbox.
This landing page was created for the sole purpose of our ad campaign. Customers can discover details about the comic contest as well as sign up for the contest with our submission form.
The landing page was created using Figma as well as illustrator and photoshop to create the graphics that are displayed on the page.
These custom designs were all created in photoshop using different techniques such as masking and warp.
The castles that are added to the storefront design are not only populate the empty space on the sign but also to portray our mystical and adventurous theme to anyone who walks by or into our store.